Marketing & Product Innovation Lead
Breakthrough Marketer Using the Latest AI Tools
I’m a brand and innovation leader with 12+ years of experience growing brands and launching breakthrough products across consumer packaged goods and technology. With a foundation in brand strategy and brand management, I specialize in identifying unmet consumer needs and translating them into actionable product, brand, and go-to-market plans that drive impactful results.
In the era of GenAI, speed and data-driven decision-making are more critical than ever. I’ve embraced this shift by integrating AI tools across marketing and innovation workflows, including concept and new product development, content optimization, and go-to-market acceleration.
Pioneering New Strategies to Drive Growth
I’ve been recognized by Bloomberg, Ad Age, Adweek, and Think with Google for pioneering integrated, omnichannel marketing strategies that deliver robust growth. Highlights include successfully leveraging influencers as the anchor of a marketing ecosystem, using real-time data signals to power a $15M completely personalized, full-funnel campaign, and creating a breakthrough digital loyalty program.
Innovation Leadership Across CPG, Tech, and More
Great marketers are product-obsessed. I’ve led product innovation at Del Monte, Clorox, and Google—spanning discovery, commercialization, and Go-To-mMarket across both physical and digital products. My innovation approach is focused on tight cross-functional collaboration with engineering, data science, design, marketing, sales, and finance to take new ideas from concept to market with clarity and speed.
Experienced Brand General Manager
With a foundation in brand strategy and business management, I excel at making data-driven decisions, managing the P&L, and driving profitable growth. While leading the Green Valley Lactose-Free brand, I doubled net sales growth and strengthened overall brand performance. Additionally, I helped scale Fresh Step into a $450M brand by leading a comprehensive strategic shift that delivered impact across all functions.
My Favorite Data & AI Tools
Case Studies: Marketing Leadership
Liquid-Plumr: Turned Around Struggling Brand with Strategic Marketing
Liquid-Plumr needed differentation amidst shrinking sales. A new brand positioning and influencer-led campaign model reinvented the category and drove a 30% velocity increase within 6 months.
Green Valley Lactose-Free: Surpassed Net Sales Goal by Double
Achieved significant growth as leader of Green Valley Lactose-Free brand through full-funnel campaigns, innovation and distribution expansion, including eCommerce.
Google BrandLab: Transformed Groupon’s Digital Acquisition Strategy
Developed an audience signals framework for Groupon focused on in-market targeting and contextually relevant content. Resulted in 160K new customers and transformed Groupon's digital strategy.
Fresh Step: Led a Marketing Reinvention That Drove Robust Growth
Launched an innovation-driven marketing strategy featuring new, scent-focused cat litter platform. This grew the Fresh Step total business and helped brand become a strong driver in Clorox portfolio.
Clorox Wipes: New Go-To-Market Strategy Based on Repositioning
Repositioned Clorox Wipes around “mileage per wipe” to highlight the value versus lower-cost private label alternatives, driving a 15% sales increase.
Case Studies: Innovation and Product Leadership
Fresh Step: Introduced a Beloved Scent Equity to Cat Owners
Unlocked the value of introducing the Gain equity into the cat litter category. Developed and launched Gain scent platform that exceeded 1st and 2nd year sales goals. Now, all major cat litter brands have followed.
Green Valley: Expanded Lactose-Free to the $2B Cheese Category
Did you 36% of Americans are lactose sensitive? Created lactose-free cheese platform in top dairy category to solve untapped consumer need.
CatPal: Built DTC Cat Supplement Brand That Achieved $7 CPA
Led discovery, commercialization, and launch of innovative cat supplements platform featuring a personalized cat health assessment. Resulted in low CPA and high conversion rate.
Paw Points: Winning Loyalty Platform That Got 100K+ Signups in 1st Month
Reinvented loyalty platform to drive household penetration by rewarding users for buying the competition instead of only Fresh Step. Became a top business driver for the brand.
Google: Created World's First Instant Ads Product
Managed the creation of new ad product that instantly turns content from live events into video ads. Resulted in 150% higher engagement rate for the Star Trek Beyond premier.
Clorox: Unlocked Incremental Occasions with Paper Towel Wipes
Discovered sizable number of consumers were using wipes and paper towels together. Launched new platform (now called Power Pick Up Wipes) to address incremental opportunity.
Get In Touch
Send me a message. I look forward to exploring how I can assist with your marketing and product innovation goals.